Our Story
It's one of the first things we put on in the morning and one of the last things we take off. The bra.
The entrepreneurs
“A bra should adapt to you, not the other way around.”— Elles, Founder Soft Revolt
With Soft Revolt, we, Elles & Kim, make bras that move with you, not against you. With a keen eye for innovation, her expertise in technology and textiles, Elles developed the first seamless knitted bra without underwire. Together with Kim, she is now committed to helping as many women as possible get through the day comfortably, without compromising on support.
Soft Revolt was born from the belief that a bra should and can be better. Better for your body, better for the planet. No pinching underwires, but a bra that is smart, comfortable and stylish – for cups B to G.
Designed in the Netherlands
Made in Europe
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Radically less waste production and low CO₂ emissions
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Fairly produced in Poland by family knitters with attention to people and working environment.
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Internationally patented innovation
Durable
Fewer parts, less waste, less footprint
Our impact has been independently researched and confirmed by tex tracer, an organisation that strives for radical transparency in textiles. Where a traditional underwire bra consists of 40 parts and travels up to 120,000 km, we do things differently: our bras are knitted in one piece without waste, with a CO₂ emission of only 2 kg - comparable to an 8 km car journey.
3D knitting technology
Soft Revolt Tech™
With patents in Europe and the US and our own Soft Revolt Tech™, Soft Revolt is truly changing lingerie. Our bras combine comfort and support, made from sustainable materials and produced in Europe. Designed for, by and with women – for every day, whatever your day brings.
The soft revolution
Already more than 100,000
breasts supported
With Soft Revolt Tech™ we create bras that are soft and firm at the same time; thanks to our 3D knitting technology, they follow and support the natural curves of your body and offer revolutionary comfort.
Elastic and flexible
Airy and breathable
Maximum support
