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Finally, we have taken the liberty of removing underwire from bras and replacing it with softness. So no more unnecessary discomfort. Underwired bras have been around since the 18th century and it was about time someone came along and found a comfortable solution.
We dare say we have the most comfortable and breathable bras on the planet. By bringing 3D technology to lingerie, we make uncomfortable, ill-fitting bras a thing of the past.
3D knitting of one-piece bras radically reduces waste. By designing and manufacturing in the European Union; by using cradle-to-cradle certified yarns; by designing recycled packaging that fits through a normal letterbox; by working with partners who share our progressive environmental thinking. All decisions we make in our supply chain are specifically aimed at reducing our environmental footprint to just a fraction of traditionally produced bras.